Football Business Africa

Each week, through interviews with leaders, club owners, agents, marketing executives, and entrepreneurs we dive deep into the business of African football.

Podcasting since 2024 • 10 episodes

Football Business Africa

Latest Episodes

FBA Long Read: Demba Ba: From Star Striker to Entrepreneur

Demba Ba: From Star Striker to Entrepreneur He scored for Newcastle and Chelsea. Then he bought a club in Senegal, planned an academy, ran Dunkerque, and now directs football at Le Havre. We revisit FBA's very first cover story, with...

October 05, 2026 • Season 2 • Episode 3 • 9:00

FBA Long Read: Built to Lose? Africa and the business of Football

Built to Lose? Africa supplies football's stars but captures only a fraction of the money they make. André-Michel Essoungou walks through the four "leaks" draining value from African football, from lost FIFA payouts to invisible play...

October 05, 2026 • Season 2 • Episode 2 • 9:09

FBA Long Read: The Great Lakes Gambit. Rwanda vs DR Congo and the biggest battle in football marketing

The Great Lakes Gambit Visit Rwanda on Arsenal's sleeves. "Heart of Africa" at Barça. Rwanda and DR Congo have put nearly €150 million into European football to win the battle for global perception. Is it smart nation-branding or cos...

October 05, 2026 • Season 2 • Episode 1 • 11:40

A conversation with Gordon Gogo, sports tech entrepreneur

Gordon Gordon is a young lawyer and sports tech entrepreneur based in Nairobi, Kenya. He merges his legal acumen with a passion for innovation to build ventures at the intersection of sports and technology. His work focuses on leveraging tech t...

August 14, 2025 • Season 1 • Episode 7 • 14:38

Kamilla Swart-Arries on the strategy behind hosting big sports events such as the Afcon

A conversation on why and how African countries should strategize around the hosting of big sports events such as the African Cup of Nations with Dr Kamilla Swart-Arries. Kamilla has 30 years of experience in sport, tourism, and event managemen...

December 06, 2024 • Season 1 • Episode 6 • 28:27